CANON OF DIGITAL MARKETING IN 2021

CANON OF DIGITAL MARKETING IN 2021
End of Digital Marketing-min

“ THE END OF DIGITAL MARKETING , IS THE NEW PRIVACY POLICY WILL DESTROY DIGITAL MARKETING SPACE ? TRUTH OR FALSE… “

2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like FB from being a monopoly, to voice search controlling roughly 50% of the searches in the United States according to Comscore. What’s App privacy policy change and mass reaction.

But 2020 is over, what’s going to happen in 2021? Is the new privacy policy of Apple for cookies will end digital marketing ?

Hi I am Pradeep Lal,  let’s explore what are the new rules of digital marketing in 2021.And its impact, trends, challenges and solutions.

What is the new algo , Where is the Problem ?

Problem started after the new update came for ios 14. Where in the update has given rights to users if they want to give permission to track their activity across other companies website or apps.User was given rights to allow or disallow.

But 2020 is over, what’s going to happen in 2021? Is the new privacy policy of Apple for cookies will end digital marketing ?

What are the new law of Digital Marketing?

So, probability is that most of the people are going to disallow it as they would not like to share their data . However this act of the user will stop Facebook to show correct and relevant ads to the user. This will impact small , medium entrepreneurs who have low budgets for advertisement. As this will bring sales down as the conversions will be down due to vague tracking.

The fundamentals of marketing 

Since the advent of marketing from ancient times ,  we have seen lots of ups and downs. Small entrepreneurs use to advertise their local area by hoarding or by billboards . Small and medium enterprises use to advertise their product or services in newspapers , radios and magazines. Such traditional mediums of advertising cost a huge amount as the output was not precisely measurable. But to reach a huge number of prospects , the traditional methods are best suited. Digital marketing gives an edge over traditional methods where the output results are not measurable.

So , businesses used marketing as a tool to propagate the knowledge about their products and services to the public. The whole game of generating revenue or gaining business depends on the quality of product or the service that a business is selling. If the product is good then marketing just gives the boost and product selling become superfluous.

Now , we understand that the growth of a business totally depends on the quality of the product or services and good initial marketing. The quality decides the growth or the decline of a business and not marketing. Marketing is just the perception.

Growth Or decline of the business is directly proportional to the quality of the product or services. 

So , here is the solution

We should not depend only upon Facebook or Ad Campaigns. We should keep omni channel approach .We need to apply Integrated Digital Marketing methods as suggested by Digital Guru Deepak Kanakraju .Using digital advertising tools like SEO, websites, social media, email and mobile apps ,collecting your own data , First hand data all are encapsulated under digital marketing and we should use it.so digital marketing is a very good method by which a small entrepreneurs can advertise their products or services if doing it the right way.

If the digital marketers use the correct marketing funnel suggested by digital gurus like Deepak Kanakraju in a proper manner then dependency on one medium will be reduced for conversions. Marketing funnel taught by Deepak Kanakraju like 

CATT * , 

Wealth of business earns = n^ CATT

Source: Digital Deepak Internship Program

[n] = Niche ,  success of a business depends on the niche business chooses.

[C] = Content,  creating useful contents that attracts people from your nice,  blog posts, videos , lead magnets and webinars.

[A] =  Attention ,  drive attention of your target market towards your content by using social media , PPC or referrals.

[T]= Trust ,  building a trust is very important if you build trust among your audience then they give lots of attention to your content and they become your customers.

[T] – Transaction,  once a transaction has happened we need to retain the customer for a longer period of time and we should avoid churn. Make them your lifetime customers.

Economy plays a major role 

post covid the Indian GDP is showing an increasing trend though it is still in negative. It’s reviving. We are moving towards digital India. Chances of business growth are higher as the year passes.

You can see the data below for the revival of the economy of India last year.

 Source : https://tradingeconomics.com/

The most important and the fastest growing sector of Indian economy are services. Trade, hotels, transport and communication; financing, insurance, real estate and business services and community, social and personal services account for more than 60 percent of GDP. Agriculture, forestry and fishing constitute around 12 percent of the output, but employs more than 50 percent of the labor force. Manufacturing accounts for 15 percent of GDP, construction for another 8 percent and mining, quarrying, electricity, gas and water supply for the remaining 5 percent.

This gives a glimpse that in the developing country like India , the future of Digital Marketing is a safe career. 

Building Personal branding in the current scenario is best fit. For personal branding we need to build Mass Trust so that we could help our nation grow as a whole.

 Freelancers doing digital marketing having personal branding are on 7th position across globe. And chances for getting on top is very high as the year passes . The supply side area is still blank.

Let’s see the rankings below :

Here’s the top 10 list of freelance markets in 2019 based on year-on-year revenue growth.

1. United States – 78%

2. United Kingdom – 59%

3. Brazil – 48%

4. Pakistan – 47%

5. Ukraine – 36%

6. Philippines – 35%

7. India – 29%

8. Bangladesh – 27%

9. Russia – 20%

10. Serbia – 19%

 Source : https://www.cnbc.com/

The coming days will have more digital exposures and open market and more methods will get added in the scope of digital marketing like Influencer Marketing , Voice and Image Marketing , local SEO ( rich results ) , WhatsApp Marketing , Messenger Marketing , Telegram , YouTube Vlogging , IGTV , AR/VR , IOT Ads , Podcast ,Social Shopping , On App tracking and Interactive chatting.

If you like my article and interested in reading stuff related to modern digital behaviour , I suggest reading the book “Edge of Sanity” written by Deepak Kanakraju. To get such articles regularly leave your Comments below. If you are interested to learn in depth knowledge of digital marketing join Digital Deepak Internship Program which is highly Informational and engaging.

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